Deep Market Research Matrix
When you’re committing real time and money to a market, “land is selling fast here” isn’t the whole story — you want to know the why underneath it: is the population growing, are jobs showing up, did someone just announce a billion-dollar plant down the road? This skill blends Land Insights demand data with outside economic research into one defensible score for a whole state, and shows its work.
It’s the deep market tool. For a fast, demand-only read of a state, the Quick Market Research Report gets you there in a fraction of the calls.
What you give it
Section titled “What you give it”- A state to rank.
- An acreage range to focus on.
What it looks at
Section titled “What it looks at”Every county gets scored 0–10 on seven factors, then combined into one weighted total:
- Demand (40%) — the Land Insights sell-through signal: how fast land in your acreage range actually moves. It’s the single biggest factor because it’s the best predictor of how quickly you can flip.
- Population growth and population count — more people moving in, and a bigger base to sell to.
- Median household income — buyers who can support prices.
- Job growth — employment that pulls in new residents.
- Corporate investment — a newly announced or opened plant, data center, battery/EV facility, or master-planned community that anchors demand for years.
- Building permits — real construction activity on the ground now.
The “deep” part is a two-stage screen: it first rates every county in the state on demand, then does full external research — with cited sources — on the strongest contenders and the biggest local economies. Missing figures are flagged, not faked, and the math is verified before anything is presented.
What you get
Section titled “What you get”Two artifacts:
- A written scorecard (Markdown) — the ranked top counties with every sub-score shown, not just the total, so you can see exactly why each one lands where it does. It calls out the traps, too: the rural county with elite selling speed but thin fundamentals, or the big metro where large-tract demand is soft. Every outside figure is sourced.
- An interactive dashboard (HTML with charts) — the weighted ranking, a breakdown of what drives each county’s score (demand-led vs. fundamentals-led), the demand table, and a per-county write-up that names the actual catalyst (“$4B plant expansion, ~5,800 jobs”) in plain language.
Try it
Section titled “Try it”Rank Alabama counties for land investing, 3–200 acres — full matrix with charts.Build me a market matrix for Texas land, 5–50 acres, and show me why the top counties rank where they do.